A small studio, run by the person who builds the software.
Smith Crafts LLC is an independent software studio. Not venture funded, not trying to become large, and shipping under its own name.
Who
The studio was founded and is run by Nathan Smith. The design decisions, the code, and the call on whether something is ready are his.
Being this small is a trade. There is nobody between you and the person who wrote the thing you are asking about. There is also nobody to hide behind when it is wrong, which we think is the better half of the bargain.
What we build
Two shipping apps on the Shopify App Store, both for merchants selling business to business: Checkout AI: B2B Checkout and Checkout AI: B2B Discounts. Games for mobile are in development.
B2B commerce is a good fit for a studio this size because the problems are specific and the correctness bar is unambiguous. A discount that computes wrong is not a matter of taste.
How we think about shipping
One governing habit: do not claim what you have not checked.
That means separating three statements that are easy to blur together.Built means the code compiles and the tests pass.Deployed means the new version is actually the one running. Verified working means someone exercised the real surface — the real checkout, the real device, the real report — and watched it behave. Only the third is a promise.
The reason for the discipline is that the failure mode is silent. A test can pass without ever running the code it claims to cover. A deploy can succeed while the old build keeps serving. A verification tool can agree with you enthusiastically while measuring the wrong thing. None of those announce themselves; they all look like success. So we check the instrument before trusting the reading, and we say which of the three claims we are making.
Some of what that has cost us is written up in the notes.
Legal
Smith Crafts LLC is an Ohio limited liability company. Correspondence goes to [email protected]; see the contact page for how to reach us about a specific product.